Gap
Did you know that, in 1972, Don Fisher started The Gap because he could not find a fitting pair of jeans? And Fisher implied a few rules at The Gap. For instance, stores should quickly replace stock while keeping prices low.
Instead of replacing popular items with the newest thing, they kept bestsellers on the shelves until they stopped selling. And they only carried a few styles and types of clothing at a time. Here, the clothing chain looked rather modern with its lowercase sans serif font.
