Have you ever wondered how grocery shopping was back in the 1960s? Well, in those days, supermarket shelves were stocked with a variety of branded products, including frozen items such as ready-made meals and desserts, and brands were frequently marketed to children and promoted on television by popular cartoon characters. Here, we have gathered some photos of vintage grocery stores to take you on a walk on memory lane. This is how the food shopping experience, at least the idealized version, looked like in the sixties!

Safeway store staff and checkout lanes

M.B. Skaggs, an ambitious young man from the small Idaho town of American Falls, bought a tiny grocery store from his father in 1915. M.B.’s business strategy of providing value to his customers while expanding by maintaining a small profit margin was extremely successful.

But not many people know the surprising origin of Safeway’s name. The name Safeway is part of a larger slogan “Drive the Safeway; Buy the Safeway.” It refers to the store’s refusal to provide credit. Purchasing the “safe way” meant not using credit or incurring debt.